The Next rEVOLUTION with Adobe AIR

An excerpt originally posted on CS5 Blog.

You’ll see a video, narrated by Jeremy and Wired Creative Director Scott Dadich, it explains why the tablet is such a groundbreaking opportunity for magazines such as ours.

It was not a CGI demo or concept – it was running live code with real copy. The content was created in Adobe InDesign, as is the case for the print magazine, with the same designers adding interactive elements, from photo galleries and video to animations, along with adapting the designs so it looks great in both portrait and landscape orientation. This is a departure from the usual web model, where a different team repurposes magazine content into HTML, unavoidably losing much of the visual context in the process.

Although the Wired Reader starts as an AIR app, Adobe has created tools that allow us to easily convert it for major tablet and mobile platforms. In Barcelona this week, Adobe announced that AIR would run on Android, and Adobe has already announced its Packager for iPhone tool that will allow Flash apps (including AIR) to run on Apple mobile platforms. And AIR already runs natively on Mac, Windows and Linux operating systems.

Read more on CS5 Blog.